About
I grew up in Morocco, studied engineering and business in France, and have lived in Singapore, London, Paris, and Abu Dhabi. For the past decade, I've been lucky enough to build great products surrounded by some of Europe's best talent.
These days I lead product at AI71, invest early-stage through EQT Ventures, and advise founders at inflection points. I also build things on my own time, mostly because I can't help it.
Right now I spend most of my time thinking about AI as a personal assistant, a colleague, and a new way to run a company.
Career
AI71
Building a platform where powerful AI agents work hand-in-hand with enterprise teams — without compromising data privacy. Full enterprise-grade AI harness: LLM agnostic, infrastructure agnostic, built for governments and large organizations that need AI they actually control.
EQT Ventures
Early-stage investing across consumer, prosumer, AI, mobile, and health.
Photoroom
Joined as a freelancer. Became VP Product. Managed the launch and iteration of Photoroom's first generative AI features and participated in building proprietary foundational models from the product side. Built a hands-on product and data team. Photoroom grew to 300M+ downloads, $50M+ ARR, and a $500M+ valuation — one of the most capital-efficient companies in YC history. Clients include DoorDash, Decathlon, Warner Bros., and Netflix.
Foodvisor
Product and strategic guidance for a VC-backed health & fitness consumer app through multiple growth stages. Foodvisor exited in 2025.
Travelbees
Built a consumer mobile app using background geolocation and photo analysis to help people map and discover places they love. Raised a €1M seed round from tier-1 investors. Hired and managed a 6-person team (ex-Apple, Twitter, Criteo, Withings). Ran product, data, marketing, and fundraising. The core team joined Zenly/Snap as a result.
Criteo
Built Criteo's first "Offline to Online" product — capturing granular shopping intent in physical retail stores using BLE beacons and geolocation, then using that data to drive online campaigns. Proved and attributed the effect of online campaigns on in-store purchases. Criteo's platform reached 2B+ users globally.
Withings
Owned the product roadmap, growth, and monetization for the Withings app, reporting to the CEO. Focused on enabling health behavior change and habit formation through software. The app became a multi-million user platform, was selected "Best of 2014" by Apple, and drove a significant share of Withings' revenue through an innovative loss-leader strategy.
Ventech
Early-stage venture capital in Paris. Sourced ~20 deals per week, conducted CEO interviews and due diligences. This is where I first saw how startups are built — and decided to join one.
Advisory
Building is easier when you have someone good to think with. I advise founders and product leaders on product strategy, AI products, and team building.
Interested? Let's chat.
Side Projects
I learn by building. These are experiments, mostly with AI:
Bookshelf
Books I've read recently. Drag the shelf to browse, click a book to pick it up.
